Our Story

Founded by the same women who are leading Roku Care, Beliefit is created on the basis that everyone should have access to high quality, medical-grade products. Our goal is to reshape the way we approach health and fitness, through our carefully curated formulations and collection of hand-picked products.

The founding team of Beliefit is made up of a group of health and fitness enthusiasts who identified a gap in their workout routines - hygiene and cleanliness at the gym. After careful formulation, Beliefit created its first-ever medical-grade sanitizing solution designed especially for the gym or home workouts. The result? An alcohol-free, skin-friendly and multi-purpose sanitizing spray that disinfects and deodorizes to create a safe space for your workout sessions.

After spending more than 10 months on research and development, Beliefit has sourced the best sanitizing solution with 360 spray dispensing technology from the U.K. and Europe. Once we nailed the formula down, we sent our Oh! So Peachy Sanitizing Spray for multiple quality tests, including EN1040:2005 to ensure its efficacy. True to our vision and goals, Beliefit strives to adopt only the best ingredients and technology, breaking free from the old conventional way to deliver only the best!